I’m going to preface this post by saying the topic I’m covering today and my added opinion on the topic is not for everyone. Some may read it as a complaint, a rant, but this is my true opinion on the matter and you can stop now if you don’t want to read it. But do enjoy the pretty pictures!
I am having trouble understanding why people are so infatuated with the influencer industry. It has become an overly saturated industry and people are sharing the same content. The same tips to gain followers on social media, the same Instagrammable spots, the same filters and presents all on the same platform. What is genuine and what is real? I follow very few influencers, but there is one person I find who is always very open when it comes to the industry and when it comes to her own content. As seen on this post by blogger, Emma Hill, the protocol for sponsored posts have been updated. As you can read from her post, there are many changes to how to make the public aware of the actual contents of your post and this is what lead me to this post.
As you read this, take note that I did not start this blog to become internet famous, I started this blog as my own personal creative outlet. To be able to speak my mind on subjects I don’t normally and verbally speak about to others. So here I am speaking my mind about influencers.
In the beginning, fashion blogs were the thing. They started out as people expressing their own fashion, giving tips, sharing their life. It was a safe world and one that I enjoyed. People out there around the world just like me, reading about fashion, wanting to work in fashion, interested in fashion. It was something I loved taking the time to read. This was before our lives were taken over by Instagram, before Twitter, and before anyone ever thought of making a career out posting their outfits online and recording their lives for others to watch.
That was a time it all made sense. Fast forward to today, when every other person and their mom are practically selling their souls for followers. I am finding the content everywhere to be the same. After Viktor and Rolf showed their couture line this season, 3 accounts I follow posted the practically the same phrased dresses from the collection with the caption “Tag yourself’ and this really got me thinking. When the Nordstrom anniversary sale comes up, how many posts do you see with people’s wishlists? (Oh hey I made one before too! lol) Are they not full of everything pink and gold? Those Instagram tips you see when you google how to get more followers? Those are most likely recycled from somewhere else. With this waterlogged industry and the similar contents of a lot of people out there, how does this even work? And why do people want it so much?
After countless conversations with others who share my sentiments of this social media dependent society, the answer to all the questions I have above is it’s generational. As an adult who grew up before this social media boom, I don’t feel the need to share every waking hour of my life with the public. I enjoy documenting my fashion as I have for way before the social media overtake. I have a strong awareness of what I am influenced by and who influences me. I am strongly aware of the reality of social media and what can lie behind those photos that we see, and it seems as if a majority of the millennial and post-millennial generation are gullible. They fall prey to the glamour and the high-class lifestyle shown on many accounts out there.
This leads me to my next possible answer: ignorance. I believe not many take the time to educate themselves on social media, such as what is appropriate to post and when it is appropriate to post; taking into consideration the audience of their social media along with their own position as a human being. Along with this, not many take the time to educate themselves on how much actual work goes into creating a brand for themselves and how much work goes into creating a continuous flow of content. With this, I find there is not a lot of transparency when it comes to how influencers work.
This will all come with change. We’ve gone from disclosing no information on those sponsored posts to adding “#sponsored” somewhere on the post to what we read now on Emma Hill’s post. The industry is growing and while I’m still baffled that it is growing at this rate, I’m sure people will eventually learn little by little. And I will still wonder if in the future, people will start to lay low because they are running out of content ideas.
There is a lot I don’t know about this industry and maybe these feelings will eventually change. This is all based on my current understanding. And I welcome any thoughts you have to share on this matter because I am genuinely curious about the sociological aspect of why people want to become influencers and why people put so much effort into keeping up with their “brand”. Share your thoughts in the comments, but please keep things civil.
Thank you for reading!